digital transformation and disruption

DEFINATION OF SOCIAL MEDIA: Unpacking the social media influence in Public Relations. According to Daniel Nations , social media is referred to different web-based sites that are used for interaction and engaging with one another; it is used to share ideas and information among users including text and visual, through virtual networks and communications. Types of social media that are used are Facebook, Instagram, Youtube, Twitter which now changed its name to X.  However, Whatsapp, Facebook and Instagram are the largest social media platforms that are used worldwide.  Reason behind the innovation of social media Social media was innovated for people to engage with each other for instance friends and family but later it expanded to serve many different intentions. In 2003 August, MySpace was created to allow users to connect with friends, share and express themselves through their posts and customizable profiles. Then boom! Facebook took over in 2004 February, and Facebook doesn&#

The evolution of media landscape in Africa. When we refer to digital media in public relations, we talk about the forever evolving and booming industry as it always introduces new technological medias to the industry.                                        Origin of digital media and its history. Many years ago, before the origin of digital media, public relations professionals used traditional media that includes radio stations, newspapers, magazines, billboards, and journals to share information and manage public perception. Due to the forever developing of technology, we moved from traditional media to digital media that included digital photographs, books (ebooks), websites and blogs, social media (Facebook, Snapchat), and artificial intelligence (Holograms, Chatbot).  This happened during the 21st century where we moved from mass media to news media, and traditional media to the many other emerging forms of digital media. According to Arief 2019, digital media is transmitted as di